Internet Marketing Tools and Techniques |

This morning my Manager came in, very disgusted at some thing that I experienced performed.

The night ahead of I experienced sent out an email with a link to a squeeze page that I had created, and she was absolutely repulsed by how ugly it was! She told me that with the fabulous graphic designer that we have readily available in-house, I could have had a very much greater seeking squeeze internet page created for your campaign I was performing.

She even went on to say that my web designer was hurt because I had made this kind of an abomination! (It turns out he wasn’t hurt, he was really happy to see me develop this kind of a piece of dirt as it secures his job further)

I patiently listened to her continue on about how I have to present greater quality internet sites for your knowledge of my visitors. Following she was done and experienced gone to work, I looked at the stats how the squeeze web page experienced produced overnight:

55% conversion rate!

Why on earth would this ugly squeeze web site get a whopping 66.22% conversion rate when well intended pages struggle to obtain 20%? Well, I’ll let you in on the secret. The site visitors had been “sold” just before they even got to the squeeze internet page!

You see, I was emailing my very own visitors about an affiliate system that was happening within the next couple of days. In my e-mail I explained all of the positive aspects of utilizing this software, and told them that if they desired to understand more then they necessary to sign up at that squeeze internet page.

When folks went to the squeeze page they currently knew they wanted to sign up. Obviously some backed out (33.78% to be exact), but that could have been for different factors, 1 maybe being how ugly my page was!

So what can we discover from this interesting experience?

1. Romantic relationship building is essential

Should you don’t have a wonderful relationship with your readers then promoting will probably be Very difficult.

2. Pre-selling is king

As my good friend Todd Gross says, pre-selling is essential to generating a ton of cash through affiliate marketing (or by means of promoting your own goods).

Where do you pre-sell? Everywhere! In specific your emails, your videos, your blog posts, your articles, and anywhere else ahead of the visitor is asked to purchase.

Simply because the visitors to the ugly squeeze page graphics had been pre-sold, they didn’t care how poorly written and ill conceived the page was – they previously knew they wanted it.

3. Prettiness is not generally important

In fact, I’ve found that the far more “good looking” a website is, the lower it performs.

Maybe this really is due towards actuality how the graphics are distracting, or perhaps it really is due to the fact small (or no) time is put into delivering a valuable, consistent, valuable message. Whatever the reason, I suggest you try removing the header graphics, fancy animated gifs, and other “pretty-factors” from your squeeze and sales pages and see what happens.